Who is Moroccan Bouchra Jarrar, the new artistic director of Lanvin?

Bouchra Jarrar, a fashion designer with Moroccan ancestry, has just been announced as the artistic director of the French fashion house Lanvin.

Lanvin’s recent AW16 collection was decimated in the press – most notably for its lack of direction. Not surprising; the label was without a head designer after the ousting of Alber Elbaz.

On a side note, Alber Elbaz is a fellow Moroccan… Does Lanvin owner Shaw-Lan Wang have a penchant for North African fashion?

Lanvin : Runway - Paris Fashion Week Womenswear Fall/Winter 2016/2017

PARIS, FRANCE - MARCH 03: Vanessa Moody walks the runway during the Lanvin show as part of the Paris Fashion Week Womenswear Fall/Winter 2016/2017 on March 3, 2016 in Paris, France. © Getty

From ‘ill-fitting’ to ‘drab’, the reception for the AW16 show was anything but positive. The announcement is probably a much-needed boost in morale for the brand.

https://twitter.com/NOWFASHION/status/708246667301163009

Jarrar launched her own fashion house in 2010 and was awarded an Haute Couture appellation in 2013. The designer is known for minimal, classy cuts with a touch of streetwear that has been worn by Jennifer Lawrence and Ciara.

‘I have no idea who she is.’

TRUE Africa has spoken to a former employee at Lanvin for a comment on the news. They said ‘I have no idea who she is’ – Crikey.

Check out her label here