YEVU aims to celebrate the vibrancy, colour and chaos of West African wax print and handmade textiles and to offer simple and contemporary designs to a wider market for both men and women.
They also want to support and sustain local industry and small businesses in Ghana, and generate economic and creative opportunities.
YEVU ‘popped up’ for the first time in October 2013 in Sydney’s Surry Hills and the collection sold out within a week.
Since then, YEVU has produced three ranges and opened several pop-up stores around the world, including east London, Melbourne and Sydney. My first love is the photoshoot; they’ve struck gold with their artistic director! He knows how to show off to their best those very bright and colourful prints and modern cuts.
Find out more at YEVU
Photography: Francis Kokoroko
Stylist: Daniel Mawuli Quist
Models: Afua Assona and Kwaso Ohene-Ayeh