Black women are clapping back.

When cosmetics brand MAC published a photo of Ugandan model Aamito Lagum’s lips on Instagram, the photo was met with a flood of racist comments from trolls online.

Aamito Lagum and MAC replied with the following posts:

The #PrettyLipsPeriod hashtag was launched by a few black women on Instagram to celebrate the beauty of black lips instead. The hashtag has since travelled on to other social networks such as Twitter and Facebook.

Other models got involved, bonus points since it’s a video:

@heather_kemesky #lfw got us like… #prettylipsperiod

A video posted by DILONE (@_dilone) on

And here’s two pairs of lips for the price of one (maybe one and a half since she’s so tiny)!

#prettylipsperiod my niece and I

A photo posted by Tu Fresh Y Yo Cool!! (@fanmcreola) on

Show us your pretty lips by tagging @_TRUEAfrica on your #PrettyLipsPeriod post on Insta!