Italian designer label Dolce & Gabbana has launched their very first abaya and hijab collection.

The brand is well known for their outlandish advertising campaigns with beautiful families and groups of all ages having a great time. Their latest collection nods to their Muslim buyers with a range of abayas and hijabs.

The collection comes in neutral colours like black, white and beige with intricate lace and flower prints – basically it’s chic, very Dolce Vita – Dolce & Gabbana style. This chicness does seem to still come with your typical Eurocentric model though. If you’re going to jump into the sea of newness, try using some more diverse models next time?

Perhaps some non-Muslims will fall in love with them too – will there be cries of cultural appropriation?