Snoop Dogg, Stormzy, Mabel and Dev Hynes do it their way for adidas

Days after the release of  Nike’s collaboration with FKA Twigs, adidas proves that once again no one can touch The Originals.

The brand’s new ad features the dulcet tones of Frank Sinatra but with their own contemporary twist and stars the coolest of the cool from the Dogfather Snoop Dogg;  grime star Stormzy; music it-girl and daughter of Neneh Cherry, Mabel; NBA legend Kareem Abdul-Jabbar; and singer-songwriter, Dev Hynes aka Blood Orange.

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‘Everything we do for Adidas Originals is a work in progress, as true creativity is never finished,’ says Alegra O’Hare, VP of Global Communications for the Originals and Core brands. ‘We are constantly challenging ourselves and breaking down the boundaries that limit imagination; we hope to inspire all creators to do the same.’

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Just this past year, adidas have worked with Pusha T, Pharrell Williams, and have announced a long-term contract with Kanye West.

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