Snoop Dogg, Stormzy, Mabel and Dev Hynes do it their way for adidas

Days after the release of  Nike’s collaboration with FKA Twigs, adidas proves that once again no one can touch The Originals.

https://www.youtube.com/watch?v=cv53BKMYsy0

The brand’s new ad features the dulcet tones of Frank Sinatra but with their own contemporary twist and stars the coolest of the cool from the Dogfather Snoop Dogg;  grime star Stormzy; music it-girl and daughter of Neneh Cherry, Mabel; NBA legend Kareem Abdul-Jabbar; and singer-songwriter, Dev Hynes aka Blood Orange.

[responsive id=’40139′ name=’2017/01/Screen-Shot-2017-01-27-at-10.48.50.jpg’]

‘Everything we do for Adidas Originals is a work in progress, as true creativity is never finished,’ says Alegra O’Hare, VP of Global Communications for the Originals and Core brands. ‘We are constantly challenging ourselves and breaking down the boundaries that limit imagination; we hope to inspire all creators to do the same.’

[responsive id=’40147′ name=’2017/01/Screen-Shot-2017-01-27-at-11.35.15.jpg’]

Just this past year, adidas have worked with Pusha T, Pharrell Williams, and have announced a long-term contract with Kanye West.

[responsive id=’40140′ name=’2017/01/Screen-Shot-2017-01-27-at-10.48.15.jpg’]

Are you Team Nike or Team adidas?

https://www.instagram.com/p/BPcLI2PAMW6/?taken-by=adidasoriginals

Leave a Reply

Your email address will not be published. Required fields are marked *