"Game revenue exceeds film and music combined"
With guests Hugo Obi
Episode notes
Welcome to our extended episode with Hugo Obi - the founder of Maliyo Games. It's a gaming studio based in Lagos, Nigeria. They design, develop, and distribute games to mobile audiences on the continent. And in 2024, they partnered with the US company Disney to launch a mobile game. Nigeria has the largest gaming population on the continent. That's around 46 million people. So, as the founder of one of the leading studios in Nigeria, what Hugo says matters.
Transcript
🌟 IN THIS EPISODE:
1:00 About Maliyo Games
3:46 Working with Disney
6:45 Surprising findings in the gaming research
8:29 How to increase monetization
12:24 The value chain
16:53 How Nigeria can catch up with South Africa
19:32 Studio maturity
20:16 The confidence gap
21:33 What Africa can offer America
💬 QUOTES TO REMEMBER:
“Just because they don’t monetize as well as North Americans, doesn’t mean that Africans don’t deserve to play....
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