"How do you merge technology with human potential?"

Episode notes

On this episode of Limitless Africa, we’re looking at how African businesses can sell to US customers. If you’re a homeware brand in Togo, or a clean beauty maker in South Africa or a jewelry manufacturer in Kenya, how can you get your product to American customers, those consumers shopping on Target, Etsy or Bloomingdale's? And it’s not a one-way street: those American retailers are also looking to stock amazing African homeware, accessories, lotions and potions - they are crying out for high quality products that are unique, and will delight their customers. That’s where amazing entrepreneurs like Ella Peinovich come in. She’s the co-founder behind PoweredByPeople, a multi-channel distribution platform that connects independent brands to over 100 million customers across more than 200 leading online retailers and marketplaces. Ella is opening up huge new markets, and offering digital innovation to African entrepreneurs.