The success of Rihanna’s Fenty Beauty brand, which led to the singer’s recent deal for a luxury fashion label to be launched with fashion conglomerate LVMH, confirmed the market power of black women and, beyond that specific demographic, the need for more diversity in the global beauty industry.

BLK/OPL is another brand focusing on beauty for women of color, but the social impact they aim for comes through a philanthropic approach to partnerships. For the online launch of their AKSANTI collection they are looking to drive brand affinity by encouraging shoppers to support a cause.

AKSANTI, which means “thank you” in Swahili, includes two gift sets curated by international supermodel, philanthropist and BLK/OPL global brand Ambassador, Noella Coursaris. In this model of ethics being applied to business, twenty five percent of the proceeds from the sales of this collection will benefit Coursaris’ charitable organization, Malaika, which empowers Congolese girls and their communities through education, health and art programs.

I’ve been working on AKSANTI collection for almost a year and it brings me such joy to finally be able to share it with everyone

says Noella Coursaris. “Like BLK/OPL, Malaika works to empower girls and their communities to self-express through beauty, education and art. It was only natural that we continue our ongoing relationship and provide a tangible item that encompasses it.”